Privacy Policy
Effective as of 17.9.2022
We at E.J BEYOND ME LTD, along with our subsidiaries and affiliates (collectively " EJ Beyond," "we", “us” or "our"), respect your concerns about privacy.
This Privacy Policy describes the types of personal information we collect about our consumers through our website and mobile apps, and the services and resources they enable (collectively, the “Service”), and how we use the information, with whom we share it and the choices available to our consumers regarding our use of the information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices.
Table of Contents
- Personal information we collect
- How we use your personal information
- How we share your personal information
- Your choices
- Other sites and services
- Security
- International data transfer
- Children
- Changes to this Privacy Policy
- How to contact us
- Information regarding the European Economic Area
Personal information we collect
We collect personal information about you through various Channels as described above. The types of personal information we collect include:
Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:
- Contact data, such as your first and last name, email address, postal address, and phone number.
- Profile data, such as your username and password that you set to establish an online account on the Service.
- Customer Service Information such as customer service inquiries, comments, and repair history.
- Research data that you provide when you agree to participate in our surveys, promotions, or contests, such as your survey responses.
- Purchase data, including data about the history of your purchases and transactions on the Service as well as payment information (such as your payment card number, expiration date, authorization number or security code, delivery address, and billing address).
- User generated content, such as the photos, audio or video that you upload to or otherwise make available through the Service.
- Marketing data including information regarding your personal or professional interests, date of birth, marital status, demographics, and experiences with our products and contact preferences such as about our marketing communications; contact information you provide about friends or other people you would like us to contact.
- Location Data such as data derived from your IP address, country and/or zip code.
- Other information that we may collect which is not specifically listed here, which we use as described in this Privacy Policy or as otherwise described at the time of collection.
Third party sources. We may combine personal information we receive from you with personal information we obtain from other sources, such as our third-party service providers and other users of the Service, third party data licensors, and publicly-available sources, such as public social media profiles.
We may also be able to access personal information through a third party social media or authentication service if you log into our Service through such a service or otherwise provide us with access to information from the service. Any access that we may have to such information from a third party social media or authentication service is based on the authorization procedures determined by that service. If you authorize us to connect with a third party service, we will collect the personal information that the third party service makes available to us, and use and disclose it in accordance with this Privacy Policy.
You should check your privacy settings on these third party services to understand and change the information sent to us through these services. For example, you may choose to log in to the Service using single sign-on services such as Facebook Connect. These single sign-on services will authenticate your identity, provide you with the option to share certain personal information (such as your name and email address) with us, and pre-populate our sign-up form. Services like Facebook Connect give you the option to post information about your activities in the Services to your profile page to share with others within your network.
Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, your activity over time on our sites and other online services, and your interactions with our marketing communications such as:
- Device data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, internet connection strength, internet service provider, radio/network information (e.g., WiFi, LTE, 3G), and general location information such as city, state or geographic area.
- Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access, including third-party websites, that we obtain through the use of cookies, web beacons and similar technologies (see our Cookie Policy), and whether you have opened our marketing emails or clicked links within them.
- Device geolocation data that provides us with the precise geolocation of your device when you give us permission to access it through your mobile device settings.
Cookies. Some of our automatic data collection is facilitated by cookies and similar technologies. For more information, see our Cookie Notice.1
How we use your personal information
We use your personal information for the following purposes or as otherwise described at the time we collect it:
Service delivery. We use your personal information to:
- Provide, operate, evaluate and improve the Services and our business (including developing new products and services; managing our communications; and performing accounting, auditing and other internal functions);
- Transact with you and provide various products and services to you;
- Communicate with you about the Service and products, including by sending announcements, updates, security alerts, and support and administrative messages;
- Process and fulfill orders in connection with our products and services and keep you informed about the status of your order;
- Understand your needs and interests, and personalize your experience with the Service and our communications;
- Provide customer support for the Service and services (including repairs, alterations and cleaning), and respond to your requests, questions and feedback;
- Create and manage your account with EJ Beyond;
- Verify your identity;
- Send you promotional materials and other communications (including thank you notes, special occasion reminders and other marketing communications);
- Communicate with you via email, postal mail, phone and other means about, and to administer your participation in, special events, contests, sweepstakes, programs, offers, surveys and market research;
Research and development. We may use your personal information for research and development purposes, including preforming data analytics and improve the Service, our products, and our business. As part of these activities, we may create aggregated, de-identified or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.
Marketing and advertising. We and our third party advertising partners may collect and use your personal information for marketing and advertising purposes:
- Direct marketing. We may send you EJ Beyond -related direct marketing communications as permitted by law. You may opt-out of our marketing communications as described in the Opt-out of marketing section below.
- Interest-based advertising. We may contract with third-party advertising and social media companies to display ads on our Service and other online services. These companies may use cookies and similar technologies to collect information about you (including the data described in the automatic data collection section above) over time across our Service and other online services, and use that information to serve ads that they think will interest you. You can learn more about your choices for limiting interest-based advertising in the Your choices2 section of our Cookie Notice.
When you use our Services, both we and certain third parties (such as our advertising networks, digital advertising partners and social media platforms) collect information about your online activities, over time and across third-party websites (such as on websites that serve our ads). We may use such information to provide you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. You may see certain ads on other websites because we engage third-party ad buying networks (such as Facebook, Rubicon and Twitter).
Through such buying networks, we can target our messaging to users through demographic, interest-based and contextual means. The information our ad networks may collect on our behalf includes data about your visits to websites that serve EJ Beyond advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our websites and on third-party websites that participate in these ad networks. This process helps us track the effectiveness of our marketing efforts. You may
opt-out of our network interest-based advertising as described in the Opt-out of marketing section below. To the extent required by applicable law, we will obtain your consent before using your information for interest-based advertising.
Our Cookie Policy provides details about the purposes of this data collection via cookies and other technologies and how to exercise your choices (such as changing your cookie preferences).
Compliance and protection. We may use your personal information to:
- Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
- Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
- Enforce the terms and conditions that govern the Service; and
- Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
How we share your personal information
We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection:
Affiliates. Our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.
Service providers. Companies and individuals that provide services on our behalf or help us operate the Service or our business (such as information technology, hosting, customer relationship management and support, communications delivery, marketing, advertising, website analytics entities that process credit card payments, manage and reduce our credit risk, verify information, and fulfill orders).
Advertising partners. Third party advertising companies that collect information about your activity on the Service and other online services to help us advertise our services and products, and/or use customer lists that we share with them to deliver ads on their platforms on our behalf to those customers and similar users.
Professional advisors. Professional advisors, such as lawyers, auditors, bankers and insurers, where necessary in the course of the professional services that they render to us.
Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
Business transferees. Acquiring and other relevant parties to business transactions (or potential transactions).
Other users and the public. Certain user generated content that you may upload to or collect through the Service, such as video clips, video highlights, video tags, photos, comments and text, is visible to other users of the Service and the public.
Your choices
You have the following choices with respect to your personal information.
Access or update your information. If you have registered for an online account with us, you may review and update certain account information from your account.
Opt-out of marketing communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us. You may continue to receive service-related and other non-marketing emails. If you receive marketing text messages from us, you may opt out of receiving further marketing text messages from us by replying STOP to our marketing message.
Cookies. For information about cookies employed by the Service and how to control them, see our Cookies Notice.3
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Declining to provide information. We need to collect personal information to provide certain services. If you do not provide the information we identify as mandatory, we may not be able to provide those services.
Other sites and services
The Service may contain links to websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or other online services that are not associated with us. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions.
Security
We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.
International data transfer
We are headquartered in Israel and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.
Children
The Service is not directed at anyone under the age of 13. If we learn that someone under the age of 13 has provided us with personal information through the Service without the consent of the child’s parent or guardian as required by law, we will delete it. If you are a parent or guardian and you believe we have collected information from your child in a manner not permitted by law, contact us at
info@memoir-story.com
Changes to this Privacy Policy
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service. If required by law we will also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via email or another manner through the Service. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting). In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.
How to contact us
Email: info@memoir-story.com
Information regarding the European Economic Area
Notice to European users
This section applies only to individuals in the United Kingdom, Switzerland and the European Economic Area.
Personal information. References to “personal information” in this Privacy Policy are equivalent to “personal data” governed by European data protection legislation.
Controller. EJ Beyond is the controller of your personal information covered by this Privacy Policy for purposes of European data protection legislation and can be contacted at:
Legal bases for processing. The legal bases of our processing of your personal information as described in this Privacy Policy will depend on the type of personal information and the specific context in which we process it. However, the legal bases we typically rely on are set out in the table below. We rely on our legitimate interests as our legal basis only where those interests are not overridden by the impact on you (unless we have your consent or our processing is otherwise required or permitted by law). If you have questions about the legal basis of how we process your personal information, contact us at info@memoir-story.com
Use for new purposes. We may use your personal information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.
Sensitive personal information
We ask that you not provide us with any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, biometrics or genetic characteristics, criminal background or trade union membership) through the Service or otherwise. If you do not consent to our processing and use of such sensitive personal information, you must not provide it to us.
Retention
We retain personal information where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested; to comply with applicable legal, tax or accounting requirements; to establish or defend legal claims; or for fraud prevention). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored
in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
Your rights
European data protection laws give you certain rights regarding your personal information. You may ask us to take the following actions in relation to your personal information that we hold:
- Access. Provide you with information about our processing of your personal information and give you access to your personal information.
- Correct. Update or correct inaccuracies in your personal information.
- Delete. Delete your personal information.
- Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice.
- Restrict. Restrict the processing of your personal information.
- Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights or opt-out of our direct marketing communications.
You may submit these requests by email to info@memoir-story.com or our postal address provided above in the How to contact us section. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or our response to your requests regarding your personal information, you may contact us or submit your complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator here.
Cross-Border Data Transfer
We may transfer your personal information to the United States and other countries even though the European Commission has not determined that they provide adequate protection for personal data. Where we are required by European data protection laws to apply additional safeguards to such personal information, we will do so by applying the Standard Contractual Clauses approved by the European Commission or other appropriate safeguards. Please contact us for further information about any such transfers or the specific safeguards applied.
Cookie Notice
This Cookie Notice explains how EJ Beyond (“EJ Beyond”, “we”, “us” or “our”) uses cookies and similar technologies in connection with:
- the EJ Beyond website and any other website that we own or control and to which this Cookie Notice is posted (collectively, the “Sites”); and
- our mobile applications (“App”).
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies serve different purposes, like helping us understand how a site is being used, letting you navigate between pages efficiently, remembering your preferences and generally improving your browsing experience.
Our Sites may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them).
We use two broad categories of cookies: (1) first party cookies, served directly by us, which we use to recognize your computer or mobile device when it revisits our Sites; and (2) third party cookies, which are served by service providers or business partners on our Sites, and can be used by these parties to recognize your computer or mobile device when it visits other websites. Third party cookies can be used for a variety of purposes, including site analytics, advertising and social media features.
What types of cookies and similar technologies are used on your Sites and App?
On the Sites, we use cookies and other tracking technologies in the following categories described in the table below.
Other technologies
In addition to cookies, our Sites and emails may use other technologies to collect information. For example, we may use web beacons (which are also known as pixel tags and clear GIFs) on our Sites and in our HTML formatted emails to track the actions of users on our Sites and whether recipients of our marketing emails open or click links within them. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages or within HTML formatted emails. Pixel tags are used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails (e.g., they may tell us whether you have opened an email, and/or forwarded it on to someone else) and to compile statistics about usage of the Sites, so that we can manage our content more effectively.
Mobile application software development kits (SDKs)
We may use third-party software development kits (“SDKs”) in our mobile applications. A SDK is third-party computer code that may be used for a variety of purposes, including to provide us with analytics regarding the use of our mobile applications, to integrate with social media, add features or functionality to our app, or to facilitate online advertising. SDKs may enable third parties to collect information directly from our mobile app.
Your choices
Your options for controlling what information cookies and similar technologies collect about you include:
- Blocking cookies in your browser. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Sites may not work properly. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org. If you do not accept our cookies, you may experience some inconvenience in your use of our Sites. For example, we may not be able to recognize your computer or mobile device and you may need to log in every time you visit our Sites.
- Third party opt-out option. You can opt-out of interest-based advertising through some of the third parties listed in the chart above by using the corresponding third party opt-out tool provided in the chart.
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Industry association opt-outs. You may opt out of receiving interest-based advertising on websites through members of the Network Advertising Initiative by clicking here or the Digital Advertising Alliance by clicking here. You may opt out of receiving targeted advertising in mobile apps through participating members of the Digital Advertising Alliance by installing the AppChoices mobile app, available here, and selecting the user’s choices. Please note that we
also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms linked above.
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Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
Changes
Information about the cookies we use may be updated from time to time, so please check back on a regular basis for any changes.
Questions
If you have any questions about this Cookie Notice, please contact us by email at info@memoir-story.com
For more information about how we collect, use and share your information, see our Privacy Policy.5